About Pure Land Farm in McKinney, Texas
Pure Land Farm is a 28-acre pick-your-own fruit and vegetable farm at 7505 County Road 201 in McKinney, Texas. Jack Neubauer and his daughter Megan founded it in 2012, making the leap together from corporate life to full-time farming. Everything is grown regeneratively, and there is only one way to buy it: come out and pick it.
Farmed regeneratively
We grow high quality fruits and vegetables in a regenerative way, with low-till practices and without synthetic pesticides, herbicides or fertilizers. It is slower, and it means you will meet a few bugs in the field. It is also why the food tastes the way it does.
One hundred percent you-pick
Everything we grow leaves the farm in somebody's own bag. We do not sell wholesale, at farmers markets, or to restaurants — if you want Pure Land produce, you come out to the field and pick it yourself.
A working farm you can walk into
We use agritourism to engage with and educate the public about growing food, and to build support for local agriculture. Getting people out into the rows is the point of the business, not a sideline to it.
Press
Megan has written and spoken widely about the pick-your-own model, and the farm has been covered in the North Texas press since 2015.